• Demand Generation Activities across buyer sources: We are always trying to maximize the number of premium demand sources potentially bidding for a site’s inventory. These are media clients, including but not limited to demand side platforms, ad exchanges, agencies, agency trading desks and ad networks.
• Yield Optimization: Apart from the actions we take for increasing the local and international advertising demand for a site’s inventory, we also take a smart approach for achieving maximum yield. Our core technology takes dozens of factors into account, such as price floors, frequency caps, geos, devices etc. and makes real time adjustments to the site’s ad stack setup in order to further increase programmatic revenue.
• Creative/Context Quality: Project Agora is a brand-safe marketplace, committed to creating trust for its advertisers. Compliant with global standards, we perform regular inventory and ad-unit quality audits to make sure more brand spend reaches our publishers’ pocket.
• Publisher Support to help you Minimize Operational & Technical Costs: We cherry-pick our monetization partners and technology stack, so that Project Agora remains a fine-tuned machine at all times. Our big team of engineering experts makes sure that with minimum effort on the publisher’s side, we keep the programmatic revenue going for a long time and the publisher happy.
• Financial Clearing, Collections & Payments: Publishers can stay focused on creating content their visitors love and let us worry about the rest. Every month, our product and finance teams do the heavy operational work, from collecting payments from hundreds of advertisers and demand sources to getting publishers paid based on previous month’s traffic.
• Real time access to the Ad-Inventory Transactions Reporting via Partners Center: After onboarding we grant publishers access to our seller's management dashboard so they can, in near real-time, view the revenue and performance of their ad inventory, manage their control settings and have a centralized overview of their payments history.