Metrics
- Impression Requests: These are the ad requests we receive from the Publisher
- Impressions Sold: The ad requests that Project Agora has monetized (sold) on behalf of the Publisher
- Fill Rate: The ratio of Impressions Sold to Impression Requests (%)
- Revenue: The estimated Publisher gross revenue based on Impressions Sold
- Net Revenue: The estimated Publisher revenue, after the deduction of Project Agora’s service fee
- CPM: The ratio of Revenue to Impressions Sold (multiplied by 1000)
- Net CPM: The ratio of Net Revenue to Impressions Sold (multiplied by 1000)
- eCPM: The ratio of Revenue to Impression Requests (multiplied by 1000)
- Net eCPM: The ratio of Net Revenue to Impression Requests (multiplied by 1000)
Dimensions
- Site: The Publisher's site(s) to which reported metrics refer
- Product Type: The placement types that Project Agora helps Publishers monetize. There are 4 product types, including InArticle, Display, Content Discovery (i.e. Taboola's native sponsored ads) and Sticky Ads
- Size: Compared to Product Type, this is a lower level metric, which shows the size of the displayed ad (mainly for Display)
- Advertiser: The actual Brand that bought Impressions Sold from Project Agora
Notes:
- Impression Requests, as well as Fill Rate, eCPM and Net eCPM, are available only with Site and Product Type dimensions
- The finalized earning amount for each month is based on Net Revenue, however it may be adjusted to account for any invalid traffic on Publisher’s sites