We help publishers monetize standard display placements, through various integrations such as Header Bidding, Bidder Adapter and Tags in the publisher's adserver. Additionally, we increase their ad inventory with video and native formats (such as Streamer, InArticle, Sticky Ads, InSpin, Vignette Ads),  bringing in new publisher revenue. For native, we primarily use Taboola’s pioneering solution in content discovery to help increase publisher’s overall eCPM by promoting sponsored ads and recirculating organic content which leads to higher site traffic.