• Faster loading times: When you implement the Project Agora Platform site tag directly, the browser can load it asynchronously, which means it will not block the loading of other resources on the page. This results in faster loading times for your website.
• Better accuracy: By implementing the Project Agora Platform site tag directly, you can ensure that the measurement and incident data is more accurate. This is because the site tag will not be affected by the serving of the Project Agora header tag on your website.
• Dependency management: When you implement the Project Agora Platform site tag directly, you can manage its dependencies more effectively. This means you can ensure that the site tag is loaded before any other dependent functions are executed. This can help prevent errors that can occur when functions are executed out of order.
• Easier maintenance: Implementing the Project Agora Platform site tag directly can make it easier to maintain your website. This is because you can easily remove or modify the site tag without affecting the Project Agora header tag and vice versa. This can help you quickly update your tags without worrying about potential conflicts or errors.

As such, the integration of the Project Agora Platform site tag is a requirement for all paid subscription plans.