What is Magnite?

Magnite is a technology company specializing in digital advertising and programmatic advertising solutions. It operates a global marketplace that connects publishers and app developers with advertisers and marketers. Through its platform, Magnite facilitates the buying and selling of ad inventory in real-time using automated systems and algorithms.


Magnite's technology optimizes ad placements by analyzing user behavior and interests, allowing for personalized and relevant ad recommendations. For publishers, Magnite offers increased engagement and monetization opportunities for their content. Advertisers benefit from a targeted and efficient way to reach their desired audience, enhancing the overall effectiveness of their advertising campaigns.


Why is it important to integrate Magnite into the Project Agora Platform?



Integrating your Magnite data into the Project Agora Platform can provide valuable insights and help you make data-driven decisions regarding your revenue optimization strategies. Here are a few reasons why integrating Magnite data into the Project Agora Platform can be beneficial:

  

  • Holistic view of ad performance: By integrating Magnite data into the Project Agora Platform, you can have a consolidated view of your ad performance metrics alongside other business data. This allows you to analyze the impact of advertising on your overall business goals, revenue, and user engagement.
  • Ad revenue optimization: Magnite provides data on impressions, clicks, fill rates and other performance metrics. Integrating this data into the Project Agora Platform, enables you to monitor revenue trends and optimize their ad placements, formats, and pricing strategies to maximize revenue from Magnite's sponsored content.
  • Data-driven decision-making: Integrating Magnite's data into the Project Agora Platform facilitates data-driven decision-making by providing a comprehensive view of ad performance alongside other relevant business metrics. This enables you to identify trends, patterns, and correlations, helping you refine your advertising strategies, pricing decisions, and revenue optimization efforts. 
  • Enhanced reporting: Combining Magnite's data with other sources in the Project Agora Platformallows for better collaboration among teams. It also enables more comprehensive reporting, presenting a holistic view of advertising efforts and their impact on the overall media business.
  • Performance Comparison: The Project Agora Platform's integrated reporting can facilitate performance comparison between different advertising sources, including Magnite and other ad networks. This enables you to assess the effectiveness of each source and allocate resources accordingly.


Overall, integrating Magnite into the Project Agora Platform can enhance data-driven decision-making, optimize ad revenue, and provide a centralized hub for analyzing various advertising sources and their performance.



How can I integrate Magnite into the Project Agora Platform?



In the Project Agora Platform, you can seamlessly integrate your Magnite data into the Ad Revenue report, by providing us with the following information:


  • API Credentials:
Step 1: User Creation 
i. Navigate to More > Users Management.
ii. Click on Add New User in the top-right corner of the page.
iii. Fill out the required fields for the new user:
  • First Name: Add a first name to your user, e.g. Project Agora Platform User
  • Last Name: Add a last name to your user, e.g. Project Agora Platform User
  • State: Active
  • Username (email): platform-integrations@projectagora.com
  • Roles: Select 'Reporting User' role.
iv. Click Create.
Step 2: API Key Generation 

i. Select the new user you created.

ii. Click Generate New Key.

iii. Find the API Key and the Secret Key in the pop-up window that appears on your screen.


  • Currency:
i. Navigate to your Account's button at the end of the navigation bar.
ii. Click on Settings.
iii. Find the value under "Currency".


To initiate the integration process, please share the API Credentials (API Key, Secret Key) and Currency with our team at platform-operations@projectagora.com.