What is Xandr?


Xandr, formerly known as AppNexus, is a technology company specializing in digital and programmatic advertising solutions. Functioning as a digital advertising platform, Xandr facilitates the seamless buying and selling of online advertising inventory. Publishers commonly utilize Xandr for exploring monetization opportunities, implementing audience targeting, engaging in real-time bidding (RTB), and gaining valuable data insights for their websites. Advertisers, on the other hand, leverage Xandr for access to a diverse inventory, targeted advertising, efficient purchasing, and detailed performance analytics. In essence, Xandr serves as a pivotal link between publishers and advertisers, offering an efficient programmatic advertising platform that enhances targeting capabilities and delivers valuable data insights to both parties.


Why is it important to integrate Xandr into the Project Agora Platform?



Integrating your Xandr data into the Project Agora Platform can provide valuable insights and help you make data-driven decisions regarding your revenue optimization strategies. Here are a few reasons why integrating Xandr data into the Project Agora Platform can be beneficial:

  

  • Holistic view of ad performance: By integrating Xandr data into the Project Agora Platform, you can have a consolidated view of your ad performance metrics alongside other business data. This allows you to analyze the impact of advertising on your overall business goals, revenue, and user engagement.
  • Ad revenue optimization: Xandr provides data on impressions, clicks, fill rates and other performance metrics. Integrating this data into the Project Agora Platform, enables you to monitor revenue trends and optimize their ad placements, formats, and pricing strategies to maximize revenue from Xandr's sponsored content.
  • Data-driven decision-making: Integrating 's data into the Project Agora Platform facilitates data-driven decision-making by providing a comprehensive view of ad performance alongside other relevant business metrics. This enables you to identify trends, patterns, and correlations, helping you refine your advertising strategies, pricing decisions, and revenue optimization efforts. 
  • Enhanced reporting: Combining Xandr's data with other sources in the Project Agora Platform allows for better collaboration among teams. It also enables more comprehensive reporting, presenting a holistic view of advertising efforts and their impact on the overall media business.
  • Performance Comparison: The Project Agora Platform's integrated reporting can facilitate performance comparison between different advertising sources, including Xandr and other ad networks. This enables you to assess the effectiveness of each source and allocate resources accordingly.


Overall, integrating Xandr into the Project Agora Platform can enhance data-driven decision-making, optimize ad revenue, and provide a centralized hub for analyzing various advertising sources and their performance.



How can I integrate Xandr into the Project Agora Platform?


 

In the Project Agora Platform, you can seamlessly integrate your Xandr data into the Ad Revenue report, by providing us with the following information:


  • Credentials:
Share your username and password used to log into Xandr.

  • API Access:
    If API Access is not already enabled for your user,     contact the Xandr support team to request access to the API endpoints.

    For more information on how to request API Access, click here.

  • Currency:

Xandr uses USD as the default currency, also referred to as "base" or "primary" currency. Please verify if you have enabled Currency 2.0 and confirm the currency you are currently using.




To initiate the integration process, please share the Credentials and Currency with our team at platform-operations@projectagora.com.