What is Criteo?

Criteo is a global technology company that specializes in digital advertising and performance marketing. Criteo offers a range of advertising solutions that help businesses reach and engage their target audiences effectively, with a particular focus on e-commerce and retail industries.

Why is it important to integrate Criteo into the Project Agora Platform?

Integrating your Criteo data into the Project Agora Platform can provide valuable insights and help you make data-driven decisions regarding your revenue optimization strategies. Here are a few reasons why integrating Criteo data into the Project Agora Platform can be beneficial:

• Holistic view of ad performance: By integrating Criteo data into the Project Agora Platform, you can have a consolidated view of your ad performance metrics alongside other business data. This allows you to analyze the impact of advertising on your overall business goals, revenue, and user engagement.
• Ad revenue optimization: Criteo provides data on impressions, clicks, fill rates and other performance metrics. Integrating this data into the Project Agora Platform, enables you to monitor revenue trends and optimize their ad placements, formats, and pricing strategies to maximize revenue from Criteo's sponsored content.
• Data-driven decision-making: Integrating Criteo's data into the Project Agora Platform facilitates data-driven decision-making by providing a comprehensive view of ad performance alongside other relevant business metrics. This enables you to identify trends, patterns, and correlations, helping you refine your advertising strategies, pricing decisions, and revenue optimization efforts. 
• Enhanced reporting: Combining Criteo's data with other sources in the Project Agora Platform allows for better collaboration among teams. It also enables more comprehensive reporting, presenting a holistic view of advertising efforts and their impact on the overall media business.
• Performance Comparison: The Project Agora Platform's integrated reporting can facilitate performance comparison between different advertising sources, including Criteo and other ad networks. This enables you to assess the effectiveness of each source and allocate resources accordingly.

Overall, integrating Criteo into the Project Agora Platform can enhance data-driven decision-making, optimize ad revenue, and provide a centralized hub for analyzing various advertising sources and their performance.

How can I integrate Criteo into the Project Agora Platform?

In the Project Agora Platform, you can seamlessly integrate your Criteo data into the Ad Revenue report, by providing us with the following information:

• API Token:
  
  

ii. Find the value under "Currency", in the Account Settings section at the bottom of the page.

To initiate the integration process, please share the API Token and Currency with our team at platform-operations@projectagora.com.