What is Index Exchange?

Index Exchange (often referred to as "IX") is a global leader in advertising technology, functioning as an independent programmatic advertising marketplace. The company offers a platform that enables real-time transactions for the buying and selling of digital advertising inventory across various formats and screens. Index Exchange is distinguished by its emphasis on data-driven insights, a commitment to brand safety, and a comprehensive approach to cross-screen advertising. By facilitating real-time transactions, Index Exchange provides a seamless and efficient experience for publishers and advertisers on a global scale.

Why is it important to integrate Index Exchange into the Project Agora Platform?

Integrating your Index Exchange data into the Project Agora Platform can provide valuable insights and help you make data-driven decisions regarding your revenue optimization strategies. Here are a few reasons why integrating Index Exchange data into the Project Agora Platform can be beneficial:

• Holistic view of ad performance: By integrating Index Exchange data into the Project Agora Platform, you can have a consolidated view of your ad performance metrics alongside other business data. This allows you to analyze the impact of advertising on your overall business goals, revenue, and user engagement.
• Ad revenue optimization: Index Exchange provides data on impressions, clicks, fill rates and other performance metrics. Integrating this data into the Project Agora Platform, enables you to monitor revenue trends and optimize their ad placements, formats, and pricing strategies to maximize revenue from Index Exchange's sponsored content.
• Data-driven decision-making: Integrating Index Exchange's data into the Project Agora Platform facilitates data-driven decision-making by providing a comprehensive view of ad performance alongside other relevant business metrics. This enables you to identify trends, patterns, and correlations, helping you refine your advertising strategies, pricing decisions, and revenue optimization efforts. 
• Enhanced reporting: Combining Index Exchange's data with other sources in the Project Agora Platform allows for better collaboration among teams. It also enables more comprehensive reporting, presenting a holistic view of advertising efforts and their impact on the overall media business.
• Performance Comparison: The Project Agora Platform's integrated reporting can facilitate performance comparison between different advertising sources, including Index Exchange and other ad networks. This enables you to assess the effectiveness of each source and allocate resources accordingly.

Overall, integrating Index Exchange into the Project Agora Platform can enhance data-driven decision-making, optimize ad revenue, and provide a centralized hub for analyzing various advertising sources and their performance.

How can I integrate Index Exchange into the Project Agora Platform?

In the Project Agora Platform, you can seamlessly integrate your Index Exchange data into the Ad Revenue report, by providing us with the following information:  

Important Note: If you choose to regenerate your API key, please be aware that any services currently utilizing the old key will need to be updated to use the new key. 

Tip: If you have multiple accounts, ensure that you have selected the specific account you intend to connect to the Project Agora Platform, after entering your credentials.