Header bidding is an advertising technology that allows multiple ad exchanges to compete simultaneously for ad space on a website, increasing revenue potential. It involves placing a code in the website’s header, enabling real-time bidding and ensuring the highest-paying ad is displayed to the user.

Project Agora Header Bidding is a meta-header bidding solution that integrates demand sources from multiple header bidding implementations: Prebid.js client-side, Prebid.js server-side, Google Open Bidding & Amazon TAM. Plus, gives you access to demand from 30+ integrated SSPs and the unique demand our sales teams bring in for you. This higher real time bidding density results in uplift that can go up to 50% incremental eCPM versus waterfall set-ups. Inventory leakage and discrepancies are brought close to zero, bringing in more inventory to monetize.

More details: https://projectagora.com/header-bidding/