Sticky Ads are high-performing ad units that remain fixed at the top or bottom of the screen as a user scrolls. Because they stay in the viewport longer than standard banners, they offer significantly higher viewability and eCPMs.

Why Implement Sticky Ads?

• 100% Viewability: Ads stay in view until the user chooses to close them, making them highly valuable to premium advertisers.

• Higher Revenue: By refreshing the ad unit while it remains in view (Smart Refresh), a single pageview can generate multiple impressions.

• User-Friendly: Includes a clear "Close" button to ensure a positive user experience and compliance with Google’s Better Ads Standards.