In-Article Video is a premium outstream format that allows you to serve high-value video ads directly within your text-based content. Unlike YouTube-style "Instream" ads, this format does not require you to have your own video content to begin monetizing.

Why Publishers Love It

• Premium CPMs: Video inventory is in high demand and typically commands 3x to 5x higher rates than standard display banners.

• Incremental Revenue: It creates new "video" inventory on pages that previously only had text and images.

• High Viewability: Because it only plays when visible, it consistently delivers 80%+ viewability scores, making your site more attractive to premium brands.