1. Explore More

Best for: Recovering social media and search traffic.

  • How it works: When a mobile user attempts to leave your site (clicks "Back" or hits the end of a page), a sleek recommendation unit appears to offer new content.

  • The Impact: Increases Mobile RPM by ~60% and Organic CTR by 100% by converting "one-visit" users into long-term readers.

2. Video Discovery

Best for: Accessing high-value brand budgets.

  • How it works: Premium "Outstream" video ads are woven into your recommendation grid. They autoplay on mute once they are in the user's view.

  • The Impact: Video inventory typically pays 3x–5x more than static images, providing a significant lift to your overall eCPM without requiring you to produce your own video content.

3. Next-Up

Best for: Reducing bounce rates and increasing engagement.

  • How it works: As a reader nears the end of an article, an elegant "Next-Up" slider appears in the bottom corner, teasing the next best story or sponsored offer.

  • The Impact: Drives an average 15% increase in Pages per Session, guiding users through a continuous "content journey" rather than letting them drop off.