he Project Agora Content Discovery Feed is a dynamic monetization and engagement unit that sits at the end of your articles. Unlike traditional static widgets, the Feed mimics a social media timeline, offering a mix of your own organic articles and high-paying sponsored content.
1. What is the "Feed"?
The Feed is a modern UI that replaces the old "grid" boxes. It is designed to capture the user's attention at the moment they finish reading a post.
Dynamic Mix: It intelligently balances revenue (sponsored) with engagement (your own posts).
Rich Formats: It supports video, carousels, and high-resolution images.
User-Centric: It loads asynchronously, meaning it won’t slow down your site's initial page speed.
2. The "Infinite" Advantage
While a feed can be set to show a fixed number of items (e.g., 2 or 3 rows), the Infinite Feed allows for a continuous, never-ending scroll.
Why we recommend the Infinite setup:
Avoid the "30% Revenue Drop": Data shows that capping the feed (limiting it to a fixed size) leads to a 30% decrease in revenue. Users who want to keep scrolling are essentially "blocked" from seeing more ads.
Replicate Social Habits: Modern users are trained to scroll. An infinite feed provides a familiar, immersive experience similar to Facebook or Instagram.
AI Training: The more "slots" the Infinite Feed has, the faster our AI learns what your audience likes, leading to higher Click-Through Rates (CTR) over time.