Boost Your Yield with In-Article Video
In-Article Video is a premium ad format that allows you to serve high-paying video ads directly within the body of your articles.
Unlike "Instream" video (which requires you to have your own video content), In-Article Video creates its own premium inventory out of thin air, using only the space between your paragraphs.
How It Works
Seamless Entry: The player remains hidden until a reader scrolls to a specific point (e.g., after the 3rd paragraph).
Non-Intrusive Autoplay: The video expands and plays automatically but is muted by default to respect the user experience.
Smart Pause: If the user scrolls away, the video pauses immediately, ensuring 100% viewability for the advertiser.
Auto-Collapse: Once the ad finishes, the player disappears, and the text closes back up.
Why It’s a Must-Have for Publishers
Premium CPMs: Video ads typically command 3x to 5x higher rates than standard display banners, as brand advertisers prioritize video for storytelling.
Zero Content Needed: You don’t need to produce your own videos. Our technology handles the player and the premium ad demand simultaneously.
High Viewability Scores: Because the video only plays when it’s "in-view," it delivers industry-leading viewability metrics, making your site a top choice for premium agencies.
Incremental Revenue: It doesn't replace your existing banners; it adds a new, high-value revenue stream to your most engaged pages.