Sellers.json & SupplyChain Object
Sellers.json is one of the latest initiatives launched by the IAB Tech Lab in an effort to bring greater trust and transparency to programmatic advertising....
Wed, 29 Jul, 2020 at 3:51 PM
In programmatic advertising, a bid request is rarely sold just once. Instead, a single bid request will often pass from seller to reseller to reseller, on d...
Thu, 30 Jul, 2020 at 2:49 PM
If you are Intermediary or Both: In case you have been classified as “Intermediary” or “Both” publisher you should use sellers.json to increase trans...
Thu, 30 Jul, 2020 at 2:50 PM
Ads.txt is the IAB Tech Lab’s transparency that increases visibility into which companies are allowed to sell a given publisher’s inventory. Specifically, i...
Mon, 27 Jul, 2020 at 9:46 AM
Entities that are selling inventory from a publisher are expected to add the sellers.json file to their root domain and list all of the publishers they work...
Fri, 24 Jul, 2020 at 2:50 PM
With the same goal of adding an extra layer of transparency and demystifying the complex web of multiple resellers, OpenRTB SupplyChain Object enables the b...
Fri, 24 Jul, 2020 at 2:51 PM
The SupplyChain object is comprised of a set of nodes where each node represents a specific entity that participates in the selling of a bid request. The en...
Fri, 24 Jul, 2020 at 2:53 PM
As stated in IAB’s implementation document, the SupplyChain object should be included in the BidRequest.Source.ext.schain attribute in OpenRTB 2.5 or later....
Mon, 27 Jul, 2020 at 9:55 AM
Format of serialization The serialization is composed of two items; the SupplyChainObject properties and the SupplyChainNode array. These two items are se...
Mon, 27 Jul, 2020 at 10:05 AM